Pathway To Zero Waste open for business!

Date: March 4th 2009

Click to view the following sections:

An excellent and inspirational event A great start Hilary Benn pledges his support (watch the film) PTZW launch presentations (download the slides) Photos of the launch event

The Pathway To Zero Waste is now officially open for business, following a highly successful launch event in Reading, Berkshire on March 3, 2009.

Interest in PTZW was so high that 120 chief executives and other senior decision-makers were at the launch - almost twice as many as originally expected!

This ‘excellent and inspirational event’ - as one delegate put it - generated fantastic energy and enthusiasm, with table discussions identifying numerous projects that can be implemented quickly with a lasting and significant impact, helping accelerate the region’s progress towards the zero waste target.

The PTZW team are now taking these forward, alongside a number of other projects aimed at establishing the South East as an exemplar of resource efficiency, reducing waste, costs and the region’s carbon footprint, while creating jobs and increasing prosperity at the same time.

The main highlights of the launch were:

• delegates’ feedback cards showed 100% support for PTZW’s aims
• there was tremendous enthusiasm from everyone to drive forward the ‘waste to resource’ culture change, and acknowledgement that this will only be achieved by working collaboratively
• there was recognition of a clear role for PTZW – to provide leadership and focus, to bring organizations together and broker deals.

“We’re absolutely thrilled with the response we got at our launch, said Dr Chindarat Taylor, Director, PTZW.

“Feedback showed that there’s 100% support for what we’re trying to do.  Everybody understands that the way we view and manage waste at the moment is far from ideal, and that there are substantial economic and environmental benefits to be gained by improving the current situation.

“Its vital that recognition is there. What’s even more important however, is the determination to do something about it. And that’s what’s pleased me more than anything else about our launch - the real buzz of inspiration and ideas that it created, the conversations between organisations about how they can help each other that it stimulated, and the will to make change happen that delegates went away with.”